Spring 2024 Clients
CT Consulting is an internal consulting arm of Berkeley PBL where our members are dedicated to working with clients in solving problems with strategic and creative approach. We always find new ways to help our clients improve and develop their market strategy with secondary researches and product recommendations.
Marketing Strategy
Create comprehensive marketing campaigns based on industry overview, competitive landscape, and target market. Eg. Provide The RealReal with recommendations to strengthen their sustainability and relevance among Gen Z.
Product Development
Strengthen current positioning strategies, value propositions, and identify key performance indicators. Eg. Advise GlobalGiving on product positioning and pricing strategies using market research and competitive analysis.
UX Research
Conduct secondary and primary research towards daily behaviors and to meet the exact needs of users. Eg. Provide UberEats with secondary and primary research on the two proposed initiatives to target the college market.